Why Heart Cakes Are Trending (And Why Everyone Loves Them)

Heart cakes are having a major moment — and if you’ve been seeing them all over Instagram, TikTok, and Pinterest, you’re not imagining things. From birthdays and Mother’s Day to Valentine’s Day and “just because” celebrations, heart-shaped cakes have become one of the most requested and most shared cake styles right now.

At Cake Couture Love, heart cakes are some of our most-loved designs, and it’s easy to see why. They’re nostalgic, expressive, and endlessly customizable — the perfect blend of vintage charm and modern celebration.

Why Heart Cakes Are Trending Right Now

They Feel Personal (and Emotional)

There’s something instantly meaningful about a heart-shaped cake. Unlike a traditional round cake, the heart shape tells a story all on its own — love, celebration, connection. Whether it says Happy Birthday, Best Mom, or Slay B’Day, heart cakes feel intentional and personal, like they were designed just for that moment.

Vintage Buttercream Is Back

Heart cakes pair beautifully with vintage-inspired buttercream piping — shell borders, ruffles, pearls, bows, and soft pastel palettes. This Lambeth-style aesthetic from the 80s and 90s has made a huge comeback, especially with Gen Z and millennials who love nostalgic designs with a fresh twist.

They’re Made for Social Media

Heart cakes photograph beautifully. The shape, height, and piping details stand out in photos and videos, which is why they perform so well on Pinterest and TikTok. Many viral cake videos right now feature heart cakes with close-up piping shots, soft color palettes, and handwritten messages — the kind of content people save and recreate.

Perfect for Today's Celebrations

Heart cakes are often designed as small, tall statement cakes — perfect for intimate gatherings, mini parties, and meaningful celebrations. They’re dramatic without being oversized, making them ideal for today’s more curated events.

Just How Popular Are Heart Cakes?

Heart cakes consistently rank among the most searched cake designs on Pinterest, especially around:

• Valentine’s Day

• Mother’s Day

• Birthdays

• Graduation

• Bridal and baby showers

On TikTok, heart cake decorating videos regularly reach hundreds of thousands (and sometimes millions) of views. Between the piping ASMR, soft colors, and emotional messaging, heart cakes have become one of the most shareable dessert trends online.

We see this popularity firsthand — heart cakes are among our most requested designs and continue to be a favorite for both kids and adults.

Why We Love Creating Heart Cakes

Every heart cake tells a different story. Over time, we’ve created heart cakes that range from soft and romantic to playful and bold — each one customized with colors, textures, messages, and details that make it one of a kind.

That’s the magic of heart cakes:
No two ever look the same, and each one feels personal.

Want to Make Your Own Heart Cake?

If you’ve been inspired to try this trend yourself, having the right pan makes all the difference.

We offer heart cake pans on our website — the same style we use to create our signature heart cakes. These pans are designed to help you achieve:

• Clean, defined heart shapes

• Tall, layered cakes

• Smooth buttercream finishes

• Vintage piping details

Whether you’re baking for a loved one or experimenting with a trending design, heart cakes are such a fun (and rewarding) project to create at home.

👉 Shop our heart cake pans and start creating your own heart cake

(Perfect for birthdays, Mother’s Day, Valentine’s Day, and beyond.)

A Trend That’s Here to Stay

Heart cakes aren’t just trending — they’re meaningful. They celebrate love, creativity, and connection in a way few cake styles can. Whether decorated with pearls, bows, florals, or playful lettering, heart cakes continue to be one of our favorite designs to make.

And judging by how much they’re loved both online and in real life, this is one trend that’s here to stay.